'5 Secrets To A High Conversion Rate For Your Online Business

By Bill Protresi

Having a hard time selling your products on the web? Ashamed of your conversion
rate? Here are 5 techniques that are guaranteed to provide a tremendous boost to
your conversion rate.

1. Win their attention. Before they can discover what you're offering, they
must first be able to peruse your sales page. They will only get to peruse
your sales copy if you will be able to capture and maintain their attention.
Craft a headline that will stop to take notice and force them to actually
read your sales copy.

2. Make your sales page more readable for your visitors. To accomplish this,
you will have to observe the rules in writing for a web readership, which
consists of the following: properly using negative space, or the empty space
on the page, using words which are easier for your audience to understand,
keeping sentences and paragraphs short, and making the sales copy perfectly
scannable and skimmable by using bulleting and numbering as much as you can.

3. Come up an offer that will be difficult for your prospects to say no to.
Even with an excellent sales copy, if your offer is junk, it will be apparent
and your visitors will know about it. Therefore, take time to conceptualize
an offer that is amazingly possessed of so much value that your prospects will
not want to miss.

4. Subtly compel them to commit. Lead your readers' sub consciousness to
ultimately assent to your offer by asking question answerable by yes instead
of merely stating facts. For example, rather than saying "situation A is bad,"
ask "isn't situation A bad for you?" Rather than saying "Brand X is the better
option," ask "Doesn't Brand X appear to be the better option?" By doing this,
your audience will feel that what they believe in, what they think of certain
matter, their views on particular issues, will all be confirmed. Winning their
trust as well as their sweet, sweet "yes" will be easier for you once you
deliver your offer.

5. Make them feel involved through a series of interactive elements. Boxes they
can check, fields they can fill up, options they can choose from, these are
just a few of the tools you can implement on your sales copy to truly involve
your readers. Their involvement is essential because they are the ones who will
eventually decide on the fate of your product.

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